Honda leads Formula One’s green revolution

The Honda Racing F1 Team today unveiled a radical new approach to Formula One. Launched at the Earth Gallery in London’s Natural History Museum, Honda’s 2007 challenger, the RA107, will feature no commercial logos at all, replacing them with a giant image of the Earth. It is an approach that is certain to rewrite the rule book in terms of sponsorship and communication, while drawing attention to one of the greatest challenges facing the world – climate change and environmental responsibility.